CBS.com is bringing viewers into the blog universe as a new way of giving its audience insider information and exclusive looks behind the scenes of some of CBS' biggest hits.
Nancy Tellem, president of CBS Paramount Network Television
Entertainment Group, said the blogs are a bonus for the network's viewers that reward their loyalty and interest. "Blogs are a great way to bring the millions of viewers who enjoy our programming into the creative process," she said.
Each show's blog is designed to reflect and extend the tone
of the program. For example, the writers of freshman comedy "How I Met Your Mother" are creating Barney's Blog, using the voice of the character played by Neil Patrick Harris.
Corey Miller, executive story editor for "CSI: Miami," tells viewers how an episode goes from initial idea to final cut as he shares his perspective. James Van Praagh, co-executive producer of "Ghost Whisperer," is extending his online presence with a blog that provides information about the
show, augmented by news relevant to the spirit world. And contestants from previous seasons comment on events during "Survivor: Guatemala."
"Threshold," "NCIS" and "The Amazing Race: Family Edition" are among the shows that will offer blogs in the future.