While studying under Jeff Curry at University of Colorado Boulder, he challenged our class to bring together Pepsi’s two largest markets, The United States and Russia. With my partner Kong Yang, we aimed to create meaningful relationships through something that has long been a part of Pepsi’s culture, music.
Share a момент was a campaign focused on sparking a conversation between cultures through digital and in-person experiences. These included immersive digital experiences, music festivals, and a music-based social platform. These experiences would not only create buzz for Pepsi but would help build a Global community.
This project was recognized in the Fall 2017 Dairy Show at CU.
Check out the campaign HERE
