During my time at University of Colorado Boulder, my class was approached by a brand that wanted to become more relevant in the almond industry. What set them apart? A lack of need for commercial bees. In a field reliant on commercial bees for pollination, this defining factor provided a fantastic opportunity to shake the industry.
What came out of this was Benign: The Bee Kind Almonds. Through unique experiences focusing on educating people on the use of commercial bees, we aimed to further the brand’s personality and message.
Check out our concepts HERE
