Tue Nov 29, 5:19 PM ET
Ricky Martin is joining with a U.N.-affiliated migration organization to fight human trafficking in Colombia.
Martin will appear in TV commercials and provide support through his nonprofit foundation, the Geneva-based International Organization for Migration said Tuesday.
"More than half of trafficking victims worldwide are children, forced into pornography, prostitution and labor servitude," the 33-year-old singer said in a statement. "Human trafficking is an unscrupulous market that generates around $10 billion annually."
The commercials, to begin airing next year, will focus on the dangers trafficking poses to Colombian children such as sexual exploitation.
They will also publicize a new telephone hot line that provides assistance and information about trafficking in the country, the Geneva-based IOM said.
Martin started the Ricky Martin Foundation about 10 years ago to help children in need. Its People for Children project has been active in anti-trafficking programs.
IOM was established in 1951 to resettle Europeans migrants or refugees. The organization is active around the world in helping people who are displaced and also assists governments in migration issues